Our Story

BIack Country symbolises an idea for quality gear at great prices, an idea that's now reality after multiple yarns with a few like minded people. We're not sure if it was the frustration of having to go to multiple shops to get some decent kit that made our idea come to life...or the fact we had learnt quality over quantity applies in all situations especially long trips in the bush or a season on the farm where nothing can be compromised.


Who are we? We are just like you, hard working New Zealanders that are passionate about getting quality New Zealand made wear and gear into every household at an affordable price.


Just for the record New Zealand created the Pavlova.